Next Steps for Adidas and Prada
Did you see the Adidas shoeboxes slipped into Prada’s shopping bag?
Europe’s largest sportswear brand Adidas and Italian luxury brand Prada have embarked on a new partnership that is reported to mark a historic moment for both of the brands.
A Rich Patrimony and Iconography of Both Labels
You will not have to wait long to see the outputs as two Prada for Adidas shoes “that draw on the rich patrimony and iconography of both labels,” will be available in December 2019.
What we do know is that Prada will manufacture the new shoes in their Italian manufacturing facility. It could be the beginning of something exciting for these two global brands.
A Joint Passion for the Universe of Sport
A joint passion for the universe of sport is at the heart of this creative partnership, according to Prada. The Luna Rossa sailing team, established in 1997 and heralding Prada’s participation in the America’s Cup – the oldest trophy in sport and the most prestigious international sailing competition – is the perfect laboratory to test new materials and technology, and offers the ideal conditions to perfect the science of sailing.
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