Go Global with LocWorld40 Portugal
You’ve heard the advice: Go Global! Study foreign (or international) markets to determine where you are going to focus. Analyze your cost of entry. Calculate your return-on-investment. Adapt your messaging/products/services for local customers. Create goals and meet them!
But then what?
It’s one thing to plan and execute your entry into a new market. But what comes next? How will you strengthen your brand? Support your customers? Maintain and grow your presence? Deal with local competitors? Align local needs with global strategy? How will you Be Global?
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